Prepare to post –
- understand your brand
- Establish goals for your post.
- know yours audience
- choose your platforms
For Post (text) –
- Align with your Brands voice
- Tell a story
- focus on ‘You’
- Ask a question
- Include Call to Action.
- use an active voice
- check spelling & grammar
- Use hashtags & metions .
- use emojis & special fonts.
For Post (Photo) –
- Align with your brand’s voice
- Tell a story
- Use the rule of Thirds 2/3rd horizontal and 1/3rd horizontal
- Use symmetry for stark visual effect
- Use good (natural) light
- Put space around subject
- Experiment with angles
- Use lead Lines
- Include Alt- text.
For post (Video) –
- Create for the intended platform
Platform |
Time duration (in seconds) |
Youtube |
120 seconds |
60 seconds | |
|
60 seconds |
30 seconds |
|
Tik tok |
15-60 seconds |
- Storytelling is key
- Focus on the subject
- Use good (natural) light
- Stablize your camera
- Use quality sound
- Shoot vertically
- Catch attention in first 5 seconds
- Create for sound off
Instagram posts can –
- Create awareness arund your brand
- Foster conversation
- Show the business cares about the community
- Communicate your brands value
- Build connection and trust
Engaging content –
- Educational
- Inspirational
- Entertaining
Types of content-
- Organic content
- Paid content
What to share?
- Share content from website
- Create behind the scene content
- Promote events
- Create around holidays or events
- Make tutorial videos
- Showcase employees or audience
- Ask a question
- Have a giveaway or contest
- Contribute to a hashtag challenge
- Post inspirational quotes
- Go live
- Showcase new product
Why you should curate content?
- Shows you’re in the conversation
- Positions you as an authority
- Facilitates partnerships
- You don’t have to create everything
Note : 1. Thank your audience
2. cause or charity
3. Sell products or services
4. Storyboarding
Creating story boards –
- What are your engagement goals?
- What are we going to tell?
Storyboard benefits –
- Brainstorm
- Visualize
- Create great content
- Remember key elements
- Collaboration
- Templating
Viral content –
- Create ‘social currency’ content
- Use a sensory trigger
- Evoke emotion
- Make your brand as public as possible
- Make your content practical
- Tell a story
Marketing match is the digital marketing agency an it is best in it’s services, with the dedication and hard work of our eligible team, we are able to provide this social media marketing services in a very effective and efficient way.